Realistically Mercedes Benz Fashion Week it’s stressful on many levels and VERY busy. With crowds of media and industry guests needing to be sharp and on the ball to absorb the new trends, labels and information that Fashion Week provides. Amongst all of this pressure, the attendees of Fashion Week are generally all striving to look their best and channel their inner fashionista.
Panadol provides a secret weapon to keep Fashion Week attendees heads clear when they don’t have time for a headache and need to look and feel their best, providing comfort in their time of need. With a limited edition packaging makeover, the Little Black Box means attendees can ‘feel as chic as they look’. Inside the Little Black Box lies the Little Black Book - a small booklet full of simple beauty life hacks so attendees can ‘Look as chic as they feel’. These beauty tips are sourced from the hair and beauty experts working at and collaborating with Mercedes Benz Fashion Week.
For a more immersive element to Panadols partnership with MBFW, the Panadol private lounge supports the overarching concept of feeling as chic as you look, providing a space where guests can escape the crowds and stress between shows.
*This is a hypothetical project created for the Tractor Design School Branding & Communication Mentorship ProgramBranding, Graphic Design, Packaging2015
I have a Bachelors Degree in Applied Design (Communication) from Billy Blue College of Design and have been working in the industry for five years.
I’ve completed two internships and freelanced full time for a year with a wide variety of clients focusing mostly on branding and packaging.
Over the last year I’ve been rounding out my skills working as a Finished Artist & Designer at Banjo Advertising. With some large scale projects under my belt from both a technical and creative perspective I’ve been lucky enough to gain invaluable experience and learn from some fantastic mentors.
With a fine art background and an obsession with design I’m always working on side projects and seeking out new creative experiences, be it music, road-trips, exhibitions or just soaking up whats right in front of me day in and day out.Advertising, Branding, Graphic Design2015
Grand Royal Barber Shop is a nostalgic men's salon franchise nestled amongst the suburbs of Sydney. The brief involved a complete re-brand of the salon including an entirely new style guide, stationary, branded environment, website, smart phone app and a new product range.
We transformed the brand into a crisp, clean and masculine brand whilst keeping its vintage boutique roots in mind. Using a simple black and cream colour scheme and high quality black and white photo's, the finished product has authority and confidence - everything a gentlemen's brand should be.
This project has since been featured in BranD Magazine, and will also be covered in Trio Orange's new TV series in Montreal this year.
Credits: This project was developed with Rachel Dorman, Ruben Alvarez and Pedro CamposCreative Direction, Graphic Design, Typography2012
Helen Dowsley Lashes create high quality false eye lashes with a conscience. With ethically sourced materials and labour, these eye lashes are both stunning and guilt free.
Helen wanted a feminine ‘french powder room’ style to the branding. I brought this through with a subtle vintage black and grey wallpaper print, and 1920’s art deco typography paired with a delicate script.Branding, Packaging2012
As ASM Liquor's in-house designer I undertake many print projects for them. These are a handful of projects I have worked on over the years.Graphic Design, Print Design2012
The Last Garden Project is a non-profit organization which aims to introduce community gardens throughout Sydney which not only offer sustainable organic food but also offer services such as food awareness classes, gardening workshops, and online healthy cooking tutorials and tips. The project aims primarily at educating children about the various aspects of healthy living, sustainable food, and the basics of gardening.
The LGP will have four gardens around Sydney in areas that don’t currently have any community garden programs, and can expand to more sites in the future. Each garden will adopt principles from permaculture and companion planting to create an efficient and low maintenance garden structure, which garden users can learn from and use in their own gardens.
The Last Garden Project has recently been featured in Hong Kong based BranD Magazine.Branding, Graphic Design, Digital Photography2011
Fresh fruit packaging created as a sub-brand for Havaiana.
*This was a hypothetical project created for my degree.Graphic Design, Packaging, Product Design2012
In 2013 I was accepted into the Sydney instalment of The Design Kids typographic exhibition 'Threesome'. This was a typographic collaboration between a design studio (Nowhere Famous), a recent graduate (Me), and a current student (Sebastian Andreassen). Each given a word to design, I created 'Dreams' as part of the phrase 'Dreams Never Close' - a comment about the struggle of small businesses in desperate times. Hung in a vacant shop front in Surry Hills, this public exhibition instalment was a great collaboration to be part of.
Photo Credits: Nowhere FamousTypography2014
A manifesto researching the in's and out's of the design industry, including an exclusive interview with The Drawing Book Studio.Graphic Design, Illustration, Photography2012