Plus Sixty one is one of Australia's leading contemporary caterers. Servicing Sydney, Central Coast & Hunter Valley they provide everything from a five star à la carte menu to refined hand crafted service.
To encompass Plus Sixty One's high end service I drew inspiration from the art deco glamour of the 1920's. I Incorporated a symetrical scalloped pattern to frame the logo and pull through print and digital elements as a consistent branding device, whilst using elegant simple typography with a smooth subtle serif.Branding, Print Design, Web Design2016
After our agency parted ways with long time client Best & Less, we created a booklet to look back on some of our favourite projects together, and the great feedback it received from the industry and the Australian public.Graphic Design, Print Design, Typography2015
Realistically Mercedes Benz Fashion Week it’s stressful on many levels and VERY busy. With crowds of media and industry guests needing to be sharp and on the ball to absorb the new trends, labels and information that Fashion Week provides. Amongst all of this pressure, the attendees of Fashion Week are generally all striving to look their best and channel their inner fashionista.
Panadol provides a secret weapon to keep Fashion Week attendees heads clear when they don’t have time for a headache and need to look and feel their best, providing comfort in their time of need. With a limited edition packaging makeover, the Little Black Box means attendees can ‘feel as chic as they look’. Inside the Little Black Box lies the Little Black Book - a small booklet full of simple beauty life hacks so attendees can ‘Look as chic as they feel’. These beauty tips are sourced from the hair and beauty experts working at and collaborating with Mercedes Benz Fashion Week.
For a more immersive element to Panadols partnership with MBFW, the Panadol private lounge supports the overarching concept of feeling as chic as you look, providing a space where guests can escape the crowds and stress between shows.
*This is a hypothetical project created for the Tractor Design School Branding & Communication Mentorship ProgramBranding, Graphic Design, Packaging2015
Grand Royal Barber Shop is a nostalgic men's salon franchise nestled amongst the suburbs of Sydney. The brief involved a complete re-brand of the salon including an entirely new style guide, stationary, branded environment, website, smart phone app and a new product range.
We transformed the brand into a crisp, clean and masculine brand whilst keeping its vintage boutique roots in mind. Using a simple black and cream colour scheme and high quality black and white photo's, the finished product has authority and confidence - everything a gentlemen's brand should be.
This project has since been featured in BranD Magazine, and will also be covered in Trio Orange's new TV series in Montreal this year.
Credits: This project was developed with Rachel Dorman, Ruben Alvarez and Pedro CamposCreative Direction, Graphic Design, Typography2012
Helen Dowsley Lashes create high quality false eye lashes with a conscience. With ethically sourced materials and labour, these eye lashes are both stunning and guilt free.
Helen wanted a feminine ‘french powder room’ style to the branding. I brought this through with a subtle vintage black and grey wallpaper print, and 1920’s art deco typography paired with a delicate script.Branding, Packaging2012
In 2013 I was accepted into the Sydney instalment of The Design Kids typographic exhibition 'Threesome'. This was a typographic collaboration between a design studio (Nowhere Famous), a recent graduate (Me), and a current student (Sebastian Andreassen). Each given a word to design, I created 'Dreams' as part of the phrase 'Dreams Never Close' - a comment about the struggle of small businesses in desperate times. Hung in a vacant shop front in Surry Hills, this public exhibition instalment was a great collaboration to be part of.
Photo Credits: Nowhere FamousTypography2014