Grand Royal Barber Shop is a nostalgic men's salon franchise nestled amongst the suburbs of Sydney. The brief involved a complete re-brand of the salon including an entirely new style guide, stationary, branded environment, website, smart phone app and a new product range.
We transformed the brand into a crisp, clean and masculine brand whilst keeping its vintage boutique roots in mind. Using a simple black and cream colour scheme and high quality black and white photo's, the finished product has authority and confidence - everything a gentlemen's brand should be.
This project has since been featured in BranD Magazine, and will also be covered in Trio Orange's new TV series in Montreal this year.
Credits: This project was developed with Rachel Dorman, Ruben Alvarez and Pedro CamposCreative Direction, Graphic Design, Typography2012
Helen Dowsley Lashes create high quality false eye lashes with a conscience. With ethically sourced materials and labour, these eye lashes are both stunning and guilt free.
Helen wanted a feminine ‘french powder room’ style to the branding. I brought this through with a subtle vintage black and grey wallpaper print, and 1920’s art deco typography paired with a delicate script.Branding, Packaging2012
As ASM Liquor's in-house designer I undertake many print projects for them. These are a handful of projects I have worked on over the years.Graphic Design, Print Design2012
The Last Garden Project is a non-profit organization which aims to introduce community gardens throughout Sydney which not only offer sustainable organic food but also offer services such as food awareness classes, gardening workshops, and online healthy cooking tutorials and tips. The project aims primarily at educating children about the various aspects of healthy living, sustainable food, and the basics of gardening.
The LGP will have four gardens around Sydney in areas that don’t currently have any community garden programs, and can expand to more sites in the future. Each garden will adopt principles from permaculture and companion planting to create an efficient and low maintenance garden structure, which garden users can learn from and use in their own gardens.
The Last Garden Project has recently been featured in Hong Kong based BranD Magazine.Branding, Graphic Design, Digital Photography2011
Fresh fruit packaging created as a sub-brand for Havaiana.
*This was a hypothetical project created for my degree.Graphic Design, Packaging, Product Design2012
In 2013 I was accepted into the Sydney instalment of The Design Kids typographic exhibition 'Threesome'. This was a typographic collaboration between a design studio (Nowhere Famous), a recent graduate (Me), and a current student (Sebastian Andreassen). Each given a word to design, I created 'Dreams' as part of the phrase 'Dreams Never Close' - a comment about the struggle of small businesses in desperate times. Hung in a vacant shop front in Surry Hills, this public exhibition instalment was a great collaboration to be part of.
Photo Credits: Nowhere FamousTypography2014
This project was for an assessment for my degree. We were required to make a two minute movie, opening credits, a poster, and promotional packaging for a media kit. As the movie itself was a group task I haven't included here, but have included the other aspects of the project that I did myself such as the poster, packaging and opening credits...Graphic Design, Typography, Packaging2011
A manifesto researching the in's and out's of the design industry, including an exclusive interview with The Drawing Book Studio.Graphic Design, Illustration, Photography2012
Water. Aqua. H20. It’s the juice of life. Indeed, when it comes to survival, you’ll find no dearer friend. Yet, as with many BFFs, it can be all too easy to take the clear stuff for granted. And that’s why Oxfam is excited to present ‘Clean Water Saves Lives’ – a Term-long toast to water.
‘Clean Water, Saves Lives’ is all about how you can contribute to Oxfam’s WASH program, (Water, Sanitation and Hygiene) and its aim is to improve the chances of life in the Kratie province of Cambodia by increasing men, women and children’s access to clean water.
One in nine people don’t have access to the clean stuff yet it remains one of the least appreciated liquids in our Western coolers. So we thought we’d stir up a list of fresh ways to help you fall back in love with the good ol’ clear stuff.
Oxfam presents, Six Ways to Love Your Water..